Brokaw Ranch Company specializes in intensively farmed avocado, specialty citrus, and subtropical tree fruit. The Brokaws endeavor to consistently produce top-quality fruit while being good stewards of all resources: soil, water, and people. They try to avoid using synthetic chemicals for pest control, but do use them when organic control methods are not effective. They use a combination of synthetic and natural products for soil fertility. The Brokaws pursue the introduction of new and superior avocado and fruit varieties.